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1,000 AMD

The Unit of Measure - Advertisement
ISBN: 99930-2-367-1

Author: Qristina Stepanyan
Pages: 119
Cover: soft
Size: 14.5x20cm
Language: Eastern Armenian
Published: 2002

    The book enables us to travel through one of the wonderful phenomena of our century, through the world of advertisement, to travel to the sources of foreign and Armenian advertisements, admire the intimacy between the “diplomacies” of advertisement and marketing, discuss the psychological problems of the effectiveness of advertisements, the role of subconsciousness, the methods of assessing the psychological and economic effectiveness of advertisement.
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