In the nine comprehensive chapters of this handbook, the author skillfully presents the core principles of modern social psychology in clear and accessible language.
The book delves deeply into contemporary issues, exploring theories surrounding small and large social groups, social positions and roles, personal self-awareness formation, regulation of social behavior, cognitive dissonance, persuasion techniques, propaganda, and other intriguing topics. Each chapter concludes with a curated list of suggested readings.
Designed for university students, professors, professional psychologists, and a broad readership, this manual serves as a reliable and authoritative resource in the field of social psychology.
